Many small businesses spend big money on getting themselves noticed on the web with very little results. Often with a little effort of someone who has some basic computer skills can improve a company's presence with many of the free tools that are available.
Yext has one of those tools and they will allow you to use it for free, but like everything that is free there is still a price to be paid. If you use Yext's web listing tool to just get a report of where your business is listed it won't cost you anything but a couple of phone calls from their sales team trying to get you to use there service.
Just Say NO
Promoting your business with as little expense as possible is a top priority for any business startup. Keeping the overhead costs of marketing to a minimum can be difficult when so many solicitors are telling you how they can get you noticed in printed materials, radio, TV, or the Internet for a small fee. The temptations they offer sound good, but the return on your investment (ROI) might not be as good as promised. You need to learn to say "NO" early on. Practice that a few times, go ahead and just say "NO".